The battle of the century is here. In one corner we have the evergreen, always reliable offline shopping and in the other corner it’s the epitome of convenience and the reigning champion: online shopping. Who’s gonna win this one? Let’s
What does an Indian consumer want? It is a million-dollar question! What goes inside the mind of an average Indian consumer is a mystery. After intensive research of the shopping trends over the last decade, we may have deciphered the
A product’s journey with you doesn’t start when you take it out of its box and start using it, it starts the moment you decide to buy it. It doesn’t matter if you needed it or just saw it in
For the past few years, the retail industry in India saw a wave of transformation. The reason is not just the pandemic. The virus that shook the world has certainly accelerated the pace of this change. The reason for this transformation