We Mean Electronics. A new age e-commerce platform for home electronic that provides a unique immersive shopping experience.

Call us on +91 95130 33333

Bengaluru, 560043 Karnataka, India


A product’s journey with you doesn’t start when you take it out of its box and start using it, it starts the moment you decide to buy it. It doesn’t matter if you needed it or just saw it in a very convincing advertisement, whether you were planning to buy it for a long time or it was on an impulse, the journey of decision-making is always interesting.

In our country, the time taken to make a decision to purchase something can vary from seconds to months depending on the product itself and the value it adds to your life. Here are some of the ways these decisions are made:


Extended decision making

When do you take a long time to decide to make a purchase? When it’s an expensive item or when you want it to be of value for a long time to come. This generally happens with vehicles, furniture, large home appliances, and electronics items

In such cases, you want to minimize the margin of error. In order to do that, you make a budget, carry out an extensive research, ask the experts, friends and family who are already using or have used the product, read detailed reviews online, watch a ton of videos around it, and only after a complete analysis, you enter the store, take out your shiny card, and watch your product getting packed. You feel satisfied because there wasn’t any confusion left around the purchase. You feel rewarded for your efforts.

But there is a problem with this process. The biggest and the only problem with extended decision making is to find time to do this analysis. It is tiring and time-consuming to go out and explore, to ask the experts, to watch the detailed videos online.

Wouldn’t it be better if someone already has a detailed analysis done for you? As far as electronics and electrical appliances are concerned, it is possible. With GoStor.com, you can have product demos and expert advice anytime with the help of a video call feature that connects you directly to the electronics store owners. You can save time on the analysis and research by finding what you’re looking for here.

Limited decision making

Limited decision making occurs when there is a very limited number of choices available for your product type. It might be because very few brands produce it or because it has very little demand. In such cases, the process is fast as the decision mainly depends on the features they offer and the final prices.

However, the disappointing fact is, that more often than not, the products run out of stock in these cases. Since the demand is low, the production is also low and you get even lesser choices. You decide to buy the available option in such cases as you don’t want to wait for the other options to be back in stock.

GoStor makes sure that such incidents don’t take place by following a phygital strategy. If your product is not available in the physical store at the moment, you can always check its availability in the digital inventory within seconds using the kiosks and QR codes available in the stores.

Habitual buying behavior

Many of our countrymen believe that what has worked for them in the past will work for them in the future as well. And they’re not wrong. When you are familiar with a brand or a product and it has been the value for your money in the past, your buying process is faster and convenient.

The major reason behind this behavior is the level of risk-involved. It’s low. When you know the in and out of a product, you are saving yourself from the risk involved with the “unknown” and the overwhelming burden of choices available. You’re clear in your mind about what you want, what your expectations are, and your journey with the product.

Staying in your boundaries of comfort obviously has its perks, but sometimes you do want to explore improved versions or the less expensive options. To explore options in electronics, you can visit GoStor that offers the widest range of products available including the ones that you’re familiar with.

Variety seeking behavior

You possess this behavior if you believe in “There must be more, always”. You want to explore the newer variations, newer options, upgrades, and new brands. Needless to say, this is a very common thing if we talk about the inexpensive and not-so-expensive product categories.

When you want to give the new things a try, you don’t actually think about the price. You have tried something in the past and irrespective of whether it has worked out for you or not, whether you’ve had a good or bad experience, you still wish to find out what others have to offer.

GoStor is the place to address your curiosity. You can explore 10X products here belonging to a number of large appliances, small home appliances, kitchen appliances, laptops, mobile and IT accessories, and much more. With GoStor, there’s always more to explore.

Brand loyalty behavior

Needless to say, if you prefer some brands over others, you exhibit the brand loyalty behavior. You must have at least one friend or family member that would never try any other smartphone, no matter how good, than the brand he/she has been using for years.

Do you also have a brand that you love more than any other brand? If yes, we might know why. There is a reason behind this. And it’s as simple as “it clicked”. It resonated with you and it stuck. It might be because it’s very user friendly or it’s more stylish than any other model, or it is value for your money, or it just has that X-factor. Whatever it is, it has become a part of your life and you can not switch to any other brand ever.

GoStor understands brand loyalty and that is why it offers products from 100+ brands including your preferred brand. You can simply select your brand and check out all the categories of products it offers.

Different products have different journeys and different decision-making behind their purchase. Your shopping behavior can be one or many of the behaviors mentioned above depending upon the product and what you expect from it. So which shopping behavior is the one you can relate to the most? Let us know in the comments below.